We are passionate about supporting each other and celebrating shared success. If you are too, we’d love to talk about how you can help us build a healthier world.
Brand Manager of Body Fortress – Base & Innovation
Location: New York City
1440 Foods is a sports and active nutrition company on a mission to energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® nutrition bars; and Body Fortress® protein powders; MET-Rx® leading meal replacement products.
Job Description Overview
The brand manager will lead brand growth by developing brand vision, strategy and direction; shaping consumer and retailer engagement strategies; building product innovation roadmap, launching innovations and executing go to market strategy; and executing key brand growth initiatives.
We are looking for someone who deeply cares about the consumer and is enthusiastic about building brands with a relentless focus on attracting, engaging, and retaining consumers. If you thrive in an entrepreneurial environment and want to make a significant impact, we would love to talk to you!
Develop Brand operating plan and effectively steward the P&L to achieve net sales and profitability goals.
Achieve annual KPIs to improve brand health metrics by developing and executing robust consumer engagement strategy and plans.
Lead innovation projects through the Stage Gate process, partnering with cross functional teams and retailers to build best-in-class products with launch plans that ensure in-market success.
Develop breakthrough integrated marketing campaigns with SMEs with emphasis on digital and social media.
Assist in portfolio performance optimization and management of product assortment to maximize profit.
Manage brand marketing budget successfully and accurately.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field. MBA preferred.
3-5 years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward.
Proven ability to analyze the business and develop strategies and programs that have driven business results.
Understanding the concepts of full product development and innovation philosophy.
Consumer first mindset and deep understanding of the retailer landscape (i.e. Amazon, B&M).
Ability to build collaborative partnerships, establish trust & credibility and inspire across all levels of leadership and cross-functional partners.
Ability to get things done in a complex system, with powerful sense of ownership and accountability.
Attention to detail, balanced with an ability to prioritize issues and propose solutions to new and complex situations.
Strategic thinker able to identify long-term opportunities and trends.
Experience with IRI, Nielsen and Syndicated Retailer Data ideal.
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